Focused on a specific product category or niche. This store type may have lower requirements for brand reputation and sales volume compared to a flagship store, making it a good option for smaller businesses or new brands.
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A specialty store is designed to cater to a specific product category or niche market, such as beauty products, electronics, or pet supplies. This allows businesses to focus on their specific area of expertise and provide a specialized shopping experience for Chinese consumers.
Specialty stores have a simplified store setup process compared to flagship stores, as businesses do not need to provide as much customization or branding.
Specialty stores may have lower requirements for brand reputation and sales volume compared to flagship stores, making it a good option for smaller businesses or new brands that are just entering the Chinese market.
Tmall Global provides customer service support for specialty stores, including handling customer inquiries, returns, and disputes. This ensures that businesses are able to provide a high level of customer support to Chinese consumers.
Specialty stores have access to various marketing tools and services, such as targeted advertising, promotions, and influencer campaigns. This helps businesses increase their visibility on the platform and attract more customers.
Sellers can either ship via direct mail or via bonded warehouses, depending on their store type