Nextplat's nextrade program

Tmall Direct Import

This is a store that uses Tmall's overseas warehouse and logistics services to fulfill orders from Chinese consumers. This option is typically used by businesses that want to test the Chinese market or do not have a physical presence in China.

Nextplat has partnered with Tmall to provide US companies a turn-key solution to sell in China

Learn more about the perks of joining Tmall through Nextplat's e-commerce program

Flagship store

Key Features

Here are some key features of a flagship store:

Overseas warehouse and logistics services:

Tmall Global provides businesses with access to their overseas warehouses and logistics services, which allows businesses to store their inventory outside of China and fulfill orders directly to Chinese consumers. This can help businesses reduce their logistics costs and simplify their supply chain management.

Lower barriers to entry:

TOF stores typically have lower requirements for brand reputation and sales volume compared to flagship stores, making it a good option for smaller businesses or new brands that are just entering the Chinese market.

Simplified store setup:

TOF stores have a simplified store setup process compared to flagship stores, as businesses do not need to provide as much customization or branding.

Customer service support:

Tmall Global provides customer service support for TOF stores, including handling customer inquiries, returns, and disputes. This ensures that businesses are able to provide a high level of customer support to Chinese consumers.

Marketing tools:

TOF stores have access to various marketing tools and services, such as targeted advertising, promotions, and influencer campaigns. This helps businesses increase their visibility on the platform and attract more customers.

Flagship store

Four-step onboarding

Getting Prepared for Onboarding
Onboarding  Application
Qualification Assessment
Brand Authorization Application

Business Process

Sellers can either ship via direct mail or via bonded warehouses, depending on their store type




Bonded Warehouses


Buyer's Choises


Distribute to Tmall Direct Import Stores or DTC


Last Mile Delivery




Last Mile Delivery